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Eucléa Business School
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Post-Bac to Bac+2 training

BTS Operational Sales Management (MCO)

Discover our BTS Management Commercial Opérationnel (MCO) training program, a gateway to excellence in sales management. Our carefully designed curriculum aims to cultivate your core business and management skills. Through quality teaching and hands-on learning experiences, our program prepares you to excel as a versatile professional, able to meet the operational challenges of the dynamic world of commerce. Join us to acquire the essential knowledge and skills needed to thrive in this ever-changing industry.

Mulhouse | Reims | Strasbourg
Admission
Documentation
Parcoursup
Mulhouse
Reims
Strasbourg
Parcoursup
Mulhouse
Reims
Strasbourg

RNCP-registered professional certification

This course leads to the award of a level 5 diploma in Operational Sales Management, an RNCP-registered certification.

Presentation

About BTS Operational Sales Management

Discover our BTS Management Commercial Opérationnel (MCO) training program, specifically designed to equip you with solid expertise in the crucial fields of commerce and management.

Our dedicated teaching team is committed to catalyzing your personal and professional development by providing you with the practical skills and soft skills essential to excel in the professional world, whether through your internships or work-study apprenticeships.

The BTS MCO at Eucléa stands out for its ability to link the skills acquired to the concrete requirements of the professional world. You’ll be working on real projects, analyzing real indicators, preparing you to meet the real challenges of today’s business environment.

By choosing our BTS MCO course, you will be preparing to take operational responsibility for all or part of a sales unit, while developing your sales team management skills. Whether you work in a physical store, a supermarket, a hypermarket, a sales agency, a merchant site or an e-commerce company, the BTS MCO at Eucléa provides you with comprehensive training, balancing theoretical knowledge and practical applications for lasting professional success. Join us as we bridge the gap between your ambitions and a successful career in the world of commerce and management!

BTS Eucléa Business School
Informations

Training details

General training objectives

Through an introduction to management, commerce and business administration, this post-baccalaureate program aims to provide you with all the fundamental skills needed to prepare you for the world of business and, more generally, the professional world. The BTS in Operational Sales Management also gives you an insight into the realities of corporate life, thanks to a participative teaching approach and numerous practical teaching projects carried out in teams. Its vocation is to help you forge effective working and organizational methods in order to understand the company and know how to act for its development.

Detailed program

CUSTOMER RELATIONSHIP DEVELOPMENT AND SALES

  • Gathering, analyzing and using sales information
  • Sales – advice
  • Monitoring customer relations and service quality
  • Customer loyalty and development

STIMULATING AND REVITALIZING THE RETAIL OFFER

  • Developing and adapting product and service offerings
  • Commercial space layout
  • Enhancing our product and service offering
  • Organization of sales promotions and events
  • Communication design and implementation
  • Communication design and implementation

OPERATIONAL MANAGEMENT

  • Setting sales targets
  • Supply and inventory management
  • Payment tracking
  • Drawing up budgets
  • Risk management
  • Performance analysis

SALES TEAM MANAGEMENT

  • Assessing staffing needs
  • Recruitment, training, leadership, assessment
  • Performance evaluation
  • Work organization (schedules)

GENERAL EDUCATION

  • General culture and expression
  • Economic, legal and managerial culture
  • Commercial computing
  • English

Admission procedure

Prerequisites: Baccalaureate or level 4 professional certification or 3 years’ experience in sales management.

Alternation rhythm

Training period: 2 years
Work-study program: 2 days at school
Hours of classroom training: 693 h in 1st year and 658 h in 2nd year

Rates

Training costs

For initial training, tuition fees are your responsibility. See our rates.

If you take part in a work-study program, your company pays the tuition fees for your training.

After training

Career opportunities and further studies

All professions

Sales consultant

Account manager

Sales coordinator

Testimonial from our training consultant

Open the doors to a stimulating and professionally rewarding academic career.

Our program, modeled by dedicated pedagogical experts, offers an immersive learning experience that combines academic rigor with practical applications. At the heart of our approach is a commitment to the individual development of each student, preparing them to excel in the varied fields of organizational management. Join us at Eucléa Mulhouse to cultivate your talents and pave the way to a successful career in organizational management.

Vinciane, training advisor on the Mulhouse campus

Join Eucléa Business School today!

Would you like to join the Eucléa Business School community? The registration and admission procedure is simple and totally free. We invite you to contact us so that we can invite you to our admission sessions.
Get in touch
Eucléa Business School

Strasbourg

1 Avenue de l’Europe
67300 Schiltigheim
Tel. : +33 (0) 3 88 98 16 81

Metz

10 rue Mgr Heintz
57950 Montigny-lès-Metz
Tel. : +33 (0) 3 74 95 46 80

Mulhouse

12 Allée Nathan KATZ
68100 Mulhouse
Tel. : +33 (0) 3 89 56 21 28

Reims

5 av du Président Roosevelt
51100 Reims
Tel. : +33 (0) 3 53 48 06 06

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Collège de Paris
Eucléa is a private institution of higher education and a member of Collège de Paris. Collège de Paris offers individualized support to all disabled people wishing to join one of our establishments. You can be put in touch with our disability advisor or benefit from the support of one of our partners: Tremplin Handicap for access to work-study or internship positions; Neurogroupe for neuro-atypical people.

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Eucléa Business School
  • Eucléa
    • About Eucléa
    • The Collège de Paris
  • Campuses
    • Strasbourg
    • Metz
    • Mulhouse
    • Reims
  • Programs
    • Global MBA
    • Doctor of Business Administration (DBA)
    • Human Resources
    • Marketing and Communication
    • Business Strategy
    • Business
    • Gastronomy
    • All programs by level
  • Work-study
    • Work-study programs at Eucléa
    • Initial training
  • EN
    • FR
  • Eucléa
    • About Eucléa
    • The Collège de Paris
  • Campuses
    • Strasbourg
    • Metz
    • Mulhouse
    • Reims
  • Programs
    • Global MBA
    • Doctor of Business Administration (DBA)
    • Human Resources
    • Marketing and Communication
    • Business Strategy
    • Business
    • Gastronomy
    • All programs by level
  • Work-study
    • Work-study programs at Eucléa
    • Initial training
  • EN
    • FR
Admission
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Eucléa Business School
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Eucléa Business School

  • À propos d'Eucléa
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Eucléa Business School
  • Eucléa
    • About Eucléa
    • The Collège de Paris
  • Campuses
    • Strasbourg
    • Metz
    • Mulhouse
    • Reims
  • Programs
    • Global MBA
    • Doctor of Business Administration (DBA)
    • Human Resources
    • Marketing and Communication
    • Business Strategy
    • Business
    • Gastronomy
    • All programs by level
  • Work-study
    • Work-study programs at Eucléa
    • Initial training
  • EN
    • FR
  • Eucléa
    • About Eucléa
    • The Collège de Paris
  • Campuses
    • Strasbourg
    • Metz
    • Mulhouse
    • Reims
  • Programs
    • Global MBA
    • Doctor of Business Administration (DBA)
    • Human Resources
    • Marketing and Communication
    • Business Strategy
    • Business
    • Gastronomy
    • All programs by level
  • Work-study
    • Work-study programs at Eucléa
    • Initial training
  • EN
    • FR
Admission
Documentation
Eucléa Business School
  • EN
  • FR

Eucléa Business School

  • About Eucléa
  • The Collège de Paris

Campuses

  • Strasbourg Campus
  • Metz campus
  • Mulhouse campus
  • Reims campus

Programs

  • Global MBA
  • Doctor of Business Administration (DBA)
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  • Business Strategy programs
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  • Gastronomy programs
  • All programs by level

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