The general aim of the project is to produce a file presenting a product creation project, linking cross-disciplinary skills linked to the marketing mix and market positioning. A product feasibility study on a potential market is also required.
The alternants must imagine that this dossier is intended to convince a group of investors to take a significant stake in the financing of their product, which will be created during this project.
Work will be carried out in teams. The dossier will be based on a fictitious project, but it must be totally feasible and realistic. The dossier will first be submitted in the form of a formal document, which will be assessed as such, and then will be presented orally to a jury, who will issue an assessment of the presentation.
The general aim of the project is to create a communication campaign, using the technical skills acquired in Marketing – Communication. This involves putting into practice a media or non-media plan based on the needs defined by your consultant.
Teams must imagine that this folder is intended to promote the product or service according to the theme chosen by your speaker.
Work will be carried out in teams of 3 students (minimum 2). The dossier will be based on a fictitious communication campaign, but it must be totally feasible and realistic. The dossier will be submitted in the form of a formal document, which will be assessed as such, and will be presented orally to a jury, who will issue an assessment of the presentation.
The aim of this event is to: grasp all the fundamentals of marketing and corporate financial and legal management; link cross-disciplinary skills linked to the marketing mix and market positioning; carry out market and product/service research; put into practice group work techniques.
Work-study students will be asked to set up a fictitious group project (with an international dimension), which they will have to present and defend orally before a jury of trainers and professionals.
The aim is to acquire new skills and technical knowledge and put them into practice in animations and visual creations.
Each group has a week to put together its project, present it and defend it orally on the day in front of a jury of professionals.
Every year, it’s the 5th and final year work-study students who have to redouble their inventiveness and creativity to make the jury dream. Divided into groups of around ten people, work-study students have to come up with an innovative product or service with real development potential.
They are supervised by coaches and have one week to set up a business project that is likely to develop and survive. Teams need to confront their decisions, challenge each other, debate and demonstrate their creativity. Business plan, market research, design and communication – nothing can be left to chance.
Teams have a deadline to complete their project and submit a written dossier. A video and other intermediate booklets are due during the week of the challenge. At the end of the week, each group has to defend its ideas in a 5-minute pitch + 5 minutes of questions from the jury, and win over its members – professionals from all walks of life who have volunteered their expertise. Winners will be announced at the awards ceremony in February, subject to sanitary conditions.
An intense but also human adventure that is remembered every year. The challenge is an opportunity to surpass oneself, but also to make new professional and friendly acquaintances.
Several partner companies are proposing projects/development areas that they would like to implement fairly quickly.
Based on the model of a consulting firm, the groups of work-study students (8 to 10 people from different specialties, depending on the subject) will offer these companies support in implementing their projects.
The main objective? Present projects that are well-founded, costed, realistic, feasible and attractive, while complying with the company’s specifications.
The goal? Ms2s present the results of their work and their recommendations in an oral presentation. At the end of the day, they hand over to their customer their file with their proposal for an operational, costed, realistic and precise action plan.