Discover our Bachelor 3 program in Business Development Manager France and International, with a specialization in Marketing Communication. This course is designed to train professionals in business development and communication strategies, ready to meet the evolving challenges of the business world.
This course leads to the award of a level 6 qualification, Responsable du développement commercial France et International, a certification registered with the RNCP by order of December 16, 2020, issued by CTI for the Collège de Paris.
After a BTS/DUT, Licence 2 or Bachelor 2, enter our 1-year Bachelor 3 Strategic Marketing program at Eucléa. Covering all aspects of sales, the program focuses on market analysis, action planning, team leadership, sales follow-up and key account sales.
Marketing is the key to sales success, and communication is the cornerstone. Our dedicated career path provides training for a wide range of marketing projects. Marketing Communication equips you to create effective communication strategies that are relevant to the challenges facing your business. Your versatility and operationality make you highly sought-after.
The French and International Business Development Manager plays a key role as a middle manager, acting as an essential link between operational teams and general or sales management. He or she can also be an operational sales player, responsible for a specific sector, unit, range or customer base. This role requires autonomy in the organization of activities to achieve objectives.
This role is defined by two major aspects:
Prerequisites: Validated level 5 diploma or RNCP qualification (Bac+2), significant professional experience.
If the candidate’s previous course of study differs from the chosen speciality, the candidate’s file will be submitted to the educational advisor for validation. A different orientation may be proposed.
Course duration: 1 year
Initial or work-study training: 2 days at the school
Hours of classroom training: 565 hours per year
As a training consultant, I’ve had the privilege of watching work-study students from the Bachelor 3 program in Business Development Manager France and International, specializing in Marketing, evolve into highly qualified professionals. This program offers a rich combination of strategic marketing, business management and leadership skills, enabling learners to stand out in an ever-changing marketplace. Graduates of this program are not only well prepared for strategic roles in marketing, they are also able to innovate, tackle complex challenges and add value to their future employers.