Bachelor 3 Marketing - Communication

The French and International Business Development Manager plays a key role as a middle manager, acting as an essential link between operational teams and general or sales management. He or she can also be an operational sales player, responsible for a specific sector, unit, range or customer base. This role requires autonomy in the organization of activities to achieve objectives.

This role is defined by two major aspects:

• Sales development: By expanding the customer portfolio and increasing sales, whether through direct sales or by managing a team.
• Sales activity management: analyzes figures and translates management’s strategic orientations into concrete sales decisions within his/her area of responsibility.

MARKETING STRATEGY SPECIALIZATION

• Brand identity
• Design/Editing
• Webmarketing
• Media communication
• Event communication
• Marketing international

COMMON TRUNK

• Management
• Economic and business philosophy
• Business Controlling
• Operational marketing
• Sales performance management
• Conflict management
• Global communication
• Sales action plan
• Advanced office tools
• Budget and department management
• Management Information Systems
• Human resources
• Law
• English
• Tools for professional integration
• Company project
• Activity report

Prerequisites: Validated level 5 diploma or RNCP qualification (Bac+2), significant professional experience.

If the candidate’s previous course of study differs from the chosen speciality, the candidate’s file will be submitted to the educational advisor for validation. A different orientation may be proposed.

Course duration: 1 year
Initial or work-study training: 2 days at the school
Hours of classroom training: 565 hours per year