BBA in Sports Management

About BBA in Sports Management

The sports industry is fast-paced, exciting, and full of diverse opportunities. Whether you’re an athlete or a non-athlete sports fanatic, a career in this exhilarating and competitive field can be uniquely fulfilling, and a specialized degree in sports management can help get you there. Hence there is a visible trend of growing interest towards this degree, which will make these individuals the most sought after in the ever-expanding global sports industry.


Though an average professional athlete is likely to retire before 30 years of age, someone who is overlooking the critical aspect of management of sports can manage multiple athletes and continue operations for years to come. In addition to the few professional athletes and billions of viewers, what keeps the sports industry going efficiently is the management team that continues to drive the industry off the field, while taking care of the business side of sports.


Some of the key responsibilities in Sports Management which may vary basis your role are Creating and organizing schedules, Promoting clients, Seeking endorsement deals, Handling and negotiating contracts, and ensuring compliance with rules and policies. The key skills to live by in this industry that is a prerequisite across roles are competent decision making, ethics, time management, analytical thinking, and flexibility, which the BBA course will help you build.

Why choose BBA in Sports Management?

Flourishing independent industry offering Global mobility – The sports market is an independent multibillion-dollar industry expected to grow at a compound annual growth rate of 13.5% across the globe. The fact that the Olympics was safely conducted under the new age leadership of an excellent management team despite the disruption caused due to Covid-19 proves that the industry is thriving and will continue to flourish. Many careers in the sports industry involve traveling around the world, which could be a plus for those who like leading an active lifestyle.


Parlay your Passion into a Career – If you love sports but know that your chances of landing a spot on a pro team are limited, you don’t have to give up on working in the industry you love. Taking a behind-the-scenes role might feel different at first, but you’ll find that working in sports management offers many of the same mental and emotional challenges as playing on a sports team. You’ll also enjoy working in one of the most vibrant and fun-filled industries in the world.


Opportunity to work with great talent and high-profile clients – A key to a long and successful career is working with great people, and the field of sports attracts those who have a shared passion. That’s not always the case in other industries. The sports industry draws some incredible talent and does so regularly. Whether it be on the community basketball court or a professional baseball league diamond, talent flows through the sporting industry from top to bottom. Imagine getting an opportunity to work with some of the biggest names in the sports industry!


Societal Connecting Point – One of the benefits of working in a field that other people are interested in is that you’ll connect with people of all races, income levels, educational backgrounds, religions, and national origins. That kind of life experience can lead to a more fulfilling career.


Rewarding career with diverse opportunities – According to the U.S. Bureau of Labor Statistics (BLS), the median annual salary for a sports management role is  $97,910 whereas the top 10% earn more than $1,89,420. This can vary based on specialization within the field, location, years of experience, and a variety of other factors. Sports management professionals enjoy a wide variety of career opportunities at professional sports organizations, private companies, and non-profit organizations ranging from marketing to representation.


Growing industry – The events industry size was valued at $1,135.4 billion in 2019 and is expected to reach $1,552.9 billion by 2028, registering a CAGR of 11.2%. As per global data research, the mean salary in Event management is $62,169 whereas the higher end of it for roles at Directorate level and the likes can go beyond $1,42,270.

Why do a Bachelor at Euclea?

Thanks to this Bachelor, you will acquire solid knowledge and you will emerge with a professional profile: you will understand all the business lines of the company. These bases will allow you to pursue studies and careers.


This 360 ° view will help you refine your appetites, which you can choose to deepen in the third year. Adapted to versatile profiles, the Bachelor in International Business opens the doors to sectors with strong professional opportunities.

Prerequisites : High School/Grade 12/A Levels OR Grade 10/O Levels with Foundation. In the case of a previous course other than the chosen specialty, the candidate’s file will be submitted for validation by the educational advisor. A different orientation may be proposed.

Program offered at our UAE Academic Center: Britts Imperial University College for Bachelors, Masters, Executive Masters.

Duration of training: 3 years

Initial or work-study training

Title recognized by the state

Euclea Business School diplomas are recognized by the French Ministry of Labor within the National Directory of Professional Certification (RNCP) at levels 6 et 7.